We are looking for a talented Marketing & Sales lead to undertake marketing projects for Art of Yoga. You will organize and execute creative campaigns and promotional events that can make a difference for our company’s success.

The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient online and offline strategies.

The goal is to reach out and inspire individuals’ to begin and continue their health and wellness journey with Art of Yoga and also cultivate our image and personality as a community-based studio

Responsibilities

• Develop and execute a yearly marketing plan
• Organize and oversee advertising/communication campaigns (social media, print etc.), exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness
• Monitor customer feedback and respond accordingly
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and report back on performance

Requirements

• Prior experience as marketing assistant or similar role
• Proficiency conceptualizing and executing online (including social media) and offline (print media) marketing initiatives
• Able to create content in the form of write-ups and artwork to be published on our social media, website, newsletters, media kits
• Able to organize and market events such as media launches, promotional events
• Able to reach out and connect with media professionals to market Art of Yoga
• Excellent communication and people skills
• Self-starter with initiative to see through assigned projects from beginning to end with minimal supervision